![]() ![]() ![]() “That being said, our plan is to put ad dollars behind some of this content later in the year for seasonal purposes,” she said. To further amplify these efforts, we are exploring unique ways such as this influencer campaign to highlight the value and importance of not only purchasing and preparing healthy food, but gathering around the dinner table with loved ones,” said Melissa Crowe, ButcherBox’s vp of marketing.Īccording to Crowe, the effort launched as a campaign for ButcherBox’s organic social channels to drive brand awareness. “This campaign is a rallying cry to uncomplicate our plates. With the videos, called “ButcherBox Table Talks,” ButcherBox focuses on the value and importance of family dinners through laughter, tears and practical advice on how to make mealtimes fun, bringing the topic to life with the six moms who explore what family mealtime looks like, what it means and how it differs in each of their households. ButcherBox tapped six mom influencers for the series: Nicki Maher, digital creator and storyteller Natasha D’Anna, creator, designer and author of Mom’s Choice Award-winning book “Any Two can be Delicious ” Christine Koh, author and co-host of the “Edit Your Life” podcast Meaghan Murphy, author of “Your Fully Charged Life” and co-host of the “Off the Gram” podcast, Krystian Mitryk, digital creator and storyteller and Cassie Shortsleeve, journalist, founder of Dear Sunday Motherhood and co-founder of Chamber of Mothers, a collective for mothers’ rights. ButcherBox launched its “Let’s Fix Dinner” campaign in June, with a video series that can be seen on the brand’s YouTube channel and Instagram page. ![]()
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